Watch the short video and identify the four parts of the communication process (message, medium, sender, receiver). What do you think the message is? How are they trying to tell you that message?
Post your answers in a note in Facebook and tag me.
KLM Royal Dutch Airlines recently pulled this guerilla marketing stunt at the Manchester airport to advertise the comfort of their new economy class seating. How did they do it? Here’s my guess… I think there is a support structure that runs up his pants and up the back of his shirt in an ergonomic fashion. I’m lead to believe this because he is clearly not hanging (support would be visible by others, plus he would sway), and because his legs and back are like rock solid the entire time.